Marketing Essay Example | Topics and Well Written Essays - 750 words - 5

Marketing - Essay Example This marketing phenomenon of grouping the people is known as Market Segmentation. When speaking about market segmentation, the primary step before the segmentation takes place is determination of needs of the customers for which an extensive market research is essential. When one identifies the needs, masses then come under segregation into groups. In particular, segmentation can be based on various forms, out of which gender, price and interests are few of immense importance. Segmentation plays a prime role in facilitating the manufacturer to build the product to satisfy the demands of customers. If the segmentation is done efficiently, it will help in achieving huge gains compared to the budget set for marketing that will eventually result in success of the company (Croft, pp. 66-72, 1994). In addition, â€Å"the basis for market segmentation depends upon the type of product that a company is offering and may vary for business and individual customers. Segmentation can be possible in accordance to geography, demography, psychograph and behaviour, and the variables such as climate, region, population and population density come under geographic segmentation† (Cahill, pp. 35-59, 2006). ... 25-95, 1994) of the population; for example, standards of restaurants are set considering the financial statuses of the people. Individuals are also grouped depending on their lifestyles, attitudes, values, interests and activities (Weinstein, pp. 25-95, 1994) are a part of psychographic segmentation. It also refers to the hobbies and activities individuals are involved in their leisure time. In particular, behavioural segmentation comprise of usage rate, benefits sought and degree of loyalty/loyalty rate. This can be well explained via an example of mobile phone; people not only use this technology for its principal use that is to make calls but also use it as a device for entertainment and other features (Weinstein, pp. 25-95, 1994). With reference to the market segmentation and portraying a particular product for a group of individuals brought together, one of the important products that is of high importance in this era of technology is â€Å"A BlackBerry mobile phone†. Ac cording to some of the research studies, it has been an observation that this hi-tech versatile phone with a wide variety of applications in it has traditionally and explicitly been designed for business people who needed technology that could even work with wireless connectivity or internet connectivity whenever needed. Therefore, the demographic market segment should include the individuals of business community aging from 30 years to 50 years. The target audience with reference to geographical segmentation would include the developed countries like U.K. where the technology is of growing demand (Croft, pp. 75-83, 1994). Initially, it was not a common cellular phone but due to the recent popularity of the phone through its colourful applications and access to more social

Business- Service Operations Evaluation Essay Example | Topics and Well Written Essays - 2000 words

Business- Service Operations Evaluation - Essay Example There exists no fast and hard rule concerning this, though sometimes there is a penalty to pay for possessing the newest mobile cell phone on the market. Free line rental contracts The severe competition between cell phone networks explains that they have to give substantial incentives for one to enter a long-term contract. The majority of the chief mobile networks give free line rental deals (Lancaster, 2007.p.19). Inexpensive mobile phone invoices Mobile contracts generally offer more viable deals on texts and calls than the Pay As You Go deals (Cohen, 2008.p.461). Despite the fact that one will pay for any texts and calls over those incorporated in their contract, most citizens find that no matter the network they are using, they still get an inexpensive mobile phone transaction by turning on to a mobile phone deal from a Pay As You Go phone (Mennen, 2005.p.78). Extras and gifts The majority of mobile networks give a range of gifts and extras when a person enters into a mobile tel ephone contract with them. For instance, one may get a free headset or free accessories set. The new trend has seen many exhilarating gifts, thrown in with deals. Of late, one may discover that he is able to receive gifts such as Xbox 360s, iPod Nanos, and play station. A few even give a free laptop. 2. Development of evaluation criteria Average miniature Usage One should keep in mind that it is normally easier to rise in minutes than downward once they enter into the contract. Many people utilize less time, and they should begin as low as they think they can go. However, they should not underestimate their usage as they may get themselves paying astronomical overage fees. One should monitor his usage cautiously and change his plan accordingly. Data handling considerations Smartphone are ever more fashionable, and while it may be probable to depend only on Wi-Fi, the majority of users will yearn to have a wireless strategy for mobile Internet availability on the go. Most of the cell phone providers need a wireless information plan to qualify for the Smartphone (Yuan, 2005.p.17). The usual utilization is not more than 750MB every month, though several users can go well over that in every month, mainly with heavier media use like a video or streaming music. Family and friends options It is ordinary for main cell phone companies to offer free phone-to-phone minutes to clients on the same network. One will need less all time minutes if more of their contacts are also utilizing similar carrier. Likewise, if one has many people in the family who will be making use of cell phones, the most inexpensive alternative would be to put everybody on the same mobile phone plan (Levene, 2007.p. 34). Commonly, one will have lesser activation fees, and they will typically compensate less in every month for extra phones on a similar plan. Making a knowledgeable Decision For one to be certain that he is making the best alternative for the situation, the most crucial thing one can do is to assess the precise needs in terms of texting, minutes, long distance data and other required features (Parker & Crew, 2008. P.35). It is necessary to compare plans on a minute basis or megabyte in the situation of data. One should consider the features and bonuses that companies incorporate with the given plan, such as, worldwide messages, mobile-to-mobile, among others. This will permit one to determine the finest